Jill Barber - Dedicated To You
Jill Barber
Jill Barber is Outside Music’s flagship artist and the first campaign I jumped into when I started. I’ve worked very closely with Jill over the years, advising on her social strategy and running her channels, assisting with creative direction for photoshoots, planning content, editing videos and creating graphics. One of the campaigns that I’m most proud of is her Dedicated to You concert series.
Dedicated To You is a by-request concert series that was conceived following the release of Metaphora, Jill’s first adult contemporary pop album. Jill’s fanbase are an older demographic built on the popularity of her vocal jazz albums Chances, Mischievous Moon, and French language album Chansons. Her audience responded well to Metaphora but her jazz vocal style was most requested. Jill is incredibly engaging with her fans and over the years many have shared stories with her of walking down the aisle to her music or other special memories.
The concert series took place between the Metaphora album cycle and recording her next project, Entre Nous. For the promotion of the concept, I focused on ensuring fans clearly understood the concept and where to submit their requests. We created a trailer video featuring Jill explaining the concept and performing one of her most-requested songs, One More Time. I managed the requests through Jill’s website, which I had redesigned for Metaphora.
We created another version of the video featuring the performance only, in order to get the most use out of the recording session. We held livestreaming sessions on Facebook and Instagram to ensure Jill’s audience was aware of the dedication option, and sourced fans who were comfortable sharing their touching dedications.